Why So Simple?

Often times, we judge things to be easy by its looks, but in truth, it is much harder when you actually do it yourself. With So Simple Shop, we strive to deliver our customers the products that are made with the highest standards and quality. We are a family-owned and operated small business located at the heart of Madison, WI. Our products include Mongolian cashmere that is made with the finest wool and Turkish home goods. We, at So Simple, always KISS it (keep it so simple).

View from Bogd Khairkhan, Bayankhongor province, Mongolia

OUR SPECIALITY IS

Our store is committed to providing high-quality, environmentally-friendly, sustainable, natural clothing, accessories and home textile. We prioritise using organic materials, such as cashmere and wool, that are free from harmful chemicals. Our products are made with traditional craftsmanship techniques, supporting local artisans and preserving cultural heritage. We aim to create a positive impact on the planet and society by promoting sustainable practices and supporting fair trade. Our store is a one-stop shop for conscious consumers who want to make ethical fashion choices without compromising on style or quality.

Mongolian cashmere is highly regarded for its quality and softness. It comes from the cashmere goats raised in the harsh, cold climates of Mongolia, which helps produce a finer and softer fiber. The goats grow a thick, soft undercoat during the winter months, which is carefully combed out in the spring to collect the cashmere.

This cashmere is known for being exceptionally warm, lightweight, and breathable, making it ideal for high-quality garments. It’s often used in luxury sweaters, scarves, and other apparel. If you're considering buying Mongolian cashmere, look for reputable brands that source their material responsibly and ensure ethical practices in their production.

OUR GOAL IS

To support small and medium business owners in Mongolia creating natural organic products and to help consumers find sustainable options

  • Our Heritage-based products are items crafted using traditional techniques and materials that reflect the cultural history and artisanal skills of a particular region or community. These products often have a strong connection to the local culture, history, and craftsmanship.

  • Mongolian cashmere are considered sustainable when produced through practices that prioritize the environment and the welfare of local communities.

  • In Mongolia, natural products are a significant part of traditional lifestyles and modern sustainable practices.